Media

Animal Welfare ‘Spin’

In the first SoLVe Seminar held earlier this year, I spoke about the dangers of animal welfare ‘spin’ being used by government and animal industries, and how difficult it was for the ordinary consumer to decipher the messages being put out about the treatment of animals.  It’s not like the ‘old days’ where animal welfare was simply ignored, and farmers would respond to concerns by saying that ‘animals didn’t matter’ or ‘couldn’t feel pain’.  Instead, those in power now respond with much more refined language.   They talk about how essential welfare is, and remind us that New Zealand has (they claim) the highest standards in the world.   This type of PR ‘spin’ is, in my view, much tougher to combat.   Continue reading →